Crowdsourcing

Is it just lazy creatives who:
1) can't think of anything else
2) don't want to think of anything else
3) say they want to get consumers in on the action – to feel more a part of the brand.
Well, I know that's how I'd sell it to the client. But then I would feel dirty all over and wouldn't feel like I earned my paycheck.
The latest version of crowdsourcing can be found here:
http://creativity-online.com/work/mcdonalds-honor-angus/17501
Though it's a tame example, compared to CPB's attempts of opening up an assignment to any designer to craft a logo for a client (with the winner receiving a paltry $1,000).
So crowdsourcing to me is just plain lazy.
C'mon people. Are we out of ideas just like Hollywood?