It's been a while.

Haven't posted anything in a while. Been busy and not so busy (read into that: lazy) at the same time. It's a strange dual reality that's confusing and stress-free. But I don't wish this on anyone. It's a perplexing mess.

So I posed this question on twitter earlier: What would it cost brands to get the media coverage that the swine flu has received over the past week and will continue to receive in the coming week(s)? It was proposed more terse than that, what with Twitter's character limitations. Well, I asked a brilliant PR guy I know. His response:

No idea at all.  Since it is the primary topic on every news outlet around the world, I would have to guess in the billions.  Figure the cost of buying the first ad in every publication and on every news program around the globe.

In other words, impossible to measure.

Wow. What does this all mean? I don't know. I was just curious if there was a quantifiable number we could associate with all this hype. Wondering if brands are jealous of all the attention this story is getting. 

I myself don't understand it. Sure a good number people have died from it. Not more than 100, though. There are 331 confirmed cases of swine flu around the world. Yet, people forget to remember, there are 6.8 billion people on earth! I failed math. But that's a really small percentage. I put it into a calculator and it gave me this: 4.86764706 × 10^-8

What the hell does this mean?!?!

Something really small I'm sure.

Well, I guess the saying is true, there's no such thing as bad PR. I'm sure all the pharma companies that make flu medicine are loving all this. Not like they're already wiping their A's with hundred dollar bills.

As for the job hunt, things are slow on the Memphis front. I've expanded the search. Where? Well maybe that'll be in next post should I get a bite.

Night y'all.